Eco Friendly Sex Toy?

 

 

Sex toy maker Lelo introduced a totally sustainable Vibrator, GÄSM  for April fool’s day. What made it “sustainable”?  Well. It was forest green. It was made out of recycled material, like recycled wood pulp and tires. The company doesn’t sell sex toys, but “pleasure objects’’. Though their massagers and stimulators are in sex stores, they’re also in stores, where massagers  mean “something you use on your back”.

The sad thing about the GÄSM was, of course, that it didn’t really exist. But the press got excited about it anyway, and even the internal sales team at Lelo thought it really existed. This meant the design folks at Lelo were kind of under some pressure to make it actually happen.

So now they’re actually trying to create one. And it seems to be working. According to  Lelo’s global head of marketing Steve Thompson, though the recycled wood pulp thing seems non feasible, and so are the tires, but there are other materials that they can use such that everything is still recycled. His product designers are now working on a product that would embrace all of these “eco-friendly” features. GÄSM, the joke, may become a reality in the nearest future.

So if you want to have a sexual experience with a sex toy between now and then, it’s going to have to be unsustainable. Sorry.

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